Creating a digital identity for the Netherlands most visited Art Museum

Visit Company

Frans Hal Museum



Increase Online Ticket Sales


Increase in Overall Event Attendance

The museum was established in 1862. In 1950, the museum was split into two locations when the collection of modern art was moved to the Museum De Hallen (since 2018 called Hal). The main collection, including its famous 17th-century Frans Hals paintings, for which the museum is named, is located in the former Oude Mannenhuis on the Groot Heiligland. Though the museum has a modern contemporary focus with a history design, its digital experience was nowhere to be seen. The objective was to develop and design a website/branding package that allowed the museum to automate their sales processes while engaging with art & history fans.

Strategy & Research

Developing a design focus around a art museum was a fantastic, yet challenging, creative experience. Our team decided to utilize elements of Modern Minimalism, Neoclassic, and Surrealism art styles to build something that resonates with the id of the museum's primary target market. We utilized animations and transitions which ebb and flow in order to provide a simple, yet highly engaging digital experience.

Effectiveness & Insights