Slam dunking on Ice Cube and 90 former NBA stars as they takeover global media segments.

Visit Company

The BIG3

Outcome

50 MM+

Earned Media Impressions

48%

Lift in Ticket Sales
Challenge

Founded by Rap Legend, Ice Cube, Big3 is a 3-on-3 basketball league consisting of twelve teams whose rosters include both former NBA players and international players. Due to an overwhelming spend on their social media advertising, the group was looking for creative ways to stretch funds and improve effective marketing.

Strategy & Research

Due to NDA rights, we can't talk about the strategy used in this campaign.

Effectiveness & Insights